OUR COMMITMENT
A premium service for world-class brands
Just like any other stand builder, we also follow the path from brainstorm session and sketches to moodboard, preliminary design, 3D render and eventually production. How else do you get to know one another, translate briefings into concept and visualize it?
However, when designing an exhibition stand, we have a clear view on the aspects that we need to get spot on. We always look at 5 different areas in which we will make the difference and by which the stand contributes to reach a brand’s trade show objectives.
A client centric approach
Have a look at our 5 point stand plan that makes every stand a unique piece of art.
01
The exhibition’s purpose
Bespoke exhibition stands are a considerable investment and brands require a return on it. Therefore, we only design stands that are fully equipped for brands to reach all targets. Whatever those targets may be at that specific moment in time.
From attracting new customers, selling products, showcasing new products or meeting new dealers to arranging meetings, engaging with existing customers or generating brand awareness: business objectives are at the very centre of our stand design.
02
A brand’s experience
To achieve maximal ROI when exhibiting, we put in a massive effort to fully understand what the brand is about.
Although an exhibition stand is temporary, we make sure it triggers the right thoughts or feelings. Our stands are therefore tailored to specific branding and product requirements as they are more likely to be memorable and perfectly tie together your brand logo, tagline and values in a way that grabs attention.
03
A product’s environment
How one chooses to present a product or service on the day plays a crucial role in the success of an event. Grabbing the attention of potential customers inevitably means displaying your products or services in a unique and attractive manner.
There are a lot of elements that tie into a perfect product display. We for instance look at proper lighting, integrated displays and natural decorative elements. We always go after the perfect balance of these features so that the effect of it is impossible to ignore.
04
A customer’s journey
A stand needs to feel as good as it looks. Hence, exhibition stands need to be organised and every square meter should serve a specific purpose. Otherwise you’ll find it impossible to create a positive customer experience.
From the different entry points and the reception area to the product display section and perhaps even a private meeting room: our stand designers always have an extra eye on the journey of a stand visitor.
We make sure that your visitors unconciously follow a certain path or are guided through your stand space in a subtle manner. By doing so, each and every visitor gets the story of your brand told in the same manner.
05
The stand entertainment
Custom stands that are creatively designed, visually attractive and offer an amazing experience get people talking. In addition, it provides you with a greater possibility to be remembered afterwards. It might even get you free publicity on social media.
Whether it’s an interactive game, an unexpected act, a relaxing getaway corner or audio-visual applications: our teams advice you which additional features make a brand experience complete.
HOW IT’S GOING
Have a look at some exhibition stands
Making every stand count and brands stand out. That’s what we’ve been up to lately. Have a look where, when, how and for whom.
